A new year means a swathe of incredible creative work to review from the last. This year, nine of the best ad agencies are going head-to-head to take out the top award in Val Morgan's Australian Creative Excellence Showcase (ACES). After much anticipation, the finalists have now been named.
Work from Finch, Clemenger BBDO Melbourne, Saatchi & Saatchi, Leo Burnett Sydney, The Monkeys, BMF, J. Walter Thompson, TKT Sydney and Cummins&Partners made the finalists list and the winner will be announced Thursday 9 February.
Val Morgan managing director Daniel Hill says he is thrilled to see the “continued relevance of first class advertising” in 2016.
The judges from ACES also noted that the slew of work really “raises the bar for Australian creativity”.
"The entrants to the ACES this year are reminder that there is incredible creative work going on in Australia. Clients and agencies should be proud of the quality and diversity of work being produced. We landed on a strong list of finalists that we feel raises the bar for Australian creativity."
Outgoing Clemenger BBDO Sydney ECD Paul Nagy is chairman of the judging panel, alongside Cummins&Partners ECD Julian Schreiber, Saatchi & Saatchi associate CD, Flavio Fonseca, Rumble creative partner Nancy Hartley, Leo Burnett ECD, Vince Lagana and AdNews editor, Rosie Baker.
Which ad will be crowned the winner? Check out the finalists below.
Think of the Fathers – Bonds
Client: Bonds
Agency: Clemenger BBDO Melbourne
The Boys – Bonds
Client: Bonds
Agency: Clemenger BBDO Melbourne
Camry Superheros – Toyota Motor Corporation Australia
Client: Toyota Motor Corporation Australia
Agency: Saatchi & Saatchi Sydney
Every Second Counts – St Kilda Film Festival
Client: St Kilda Film Festival
Agency: Finch
Anthem – Samsung
Client: Samsung
Agency: Leo Burnett, Melbourne & Chicago
Meet The Tinkletons – Aldi Australia
Client: Aldi Australia
Agency: BMF
The Parkinson's Challenge – Parkinson's NSW
Client: Parkinson's NSW
Agency: J. Walter Thompson, Sydney
The Lucky Ones – Parkinson's NSW
Client: Parkinson's NSW
Agency: J. Walter Thompson, Sydney
V Skills – Frucor
Client: Frucor
Agency: TKT Sydney
You Never Lamb Alone – Meat & Livestock Australia
Client: Meat & Livestock Australia
Agency: The Monkeys
Operation Boomerang – Meat & Livestock Australia
Client: Meat & Livestock Australia
Agency: The Monkeys
Roll Home With a Chiko – Simplot
Client: Simplot
Agency: Cummins&Partners
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