Renewable energy company ACCIONA Energía is has put its creative account up for pitch for the first time since entering the market 20 years ago, AdNews can confirm.
"This is a pivotal moment for ACCIONA Energía as we look to redefine our leadership position within our category," Caroline Bommes, GM of brand and marketing said.
Brand and digital lead Hien Pham, previously at TBWA\Australia and Dentsu Creative, is spearheading the initiative, engaging directly with agencies to create a collaborative and transparent pitch process.
Unlike traditional pitches, ACCIONA Energía consulted with agencies to design a process that reflects their ideal way of working.
After consultation, the pitch process includes a brief Q&A session allowing agencies to ask questions and gain clarity on the brand's needs as well as a short collaborative working session where agencies will showcase thinking and collaborative approach in real-time.
Pham said the company is mindful of the impact pitches have on teams.
"And how we need to shift the way we and clients in general go to market. We want to understand how agencies think and what a day to day working relationship looks like, we don’t need a ta da moment," he said.
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