Accenture Song's difficult to calculate growth

By AdNews | 20 December 2024
 
Credit: Victor Freitas via Unsplash

Advertising giant Accenture Song posted “high single-digit growth” in the three months to the end of November.

Accenture reported few details on its marketing services arm when announcing its first quarter results.

Overall the consultancy reported a 9% lift in revenue to $US17.7 billion.

While Accenture didn't reveal specific revenue numbers for Song during the quarter, the business' contribution is significant.

For the full 2024 financial year, Song’s estimated revenue was up 7% to $US$19 billion. 

Accenture CEO Julie Sweet, in announcing the latest results, said the consultancy's strategy to lead reinvention for clients while continuing to invest in the business has resulted in a strong start to fiscal 2025.  

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