Advertising giant Accenture Song posted “high single-digit growth” in the three months to the end of November.
Accenture reported few details on its marketing services arm when announcing its first quarter results.
Overall the consultancy reported a 9% lift in revenue to $US17.7 billion.
And Song's contribution is significant. For the full 2024 financial year, Song’s estimated revenue was up 7% to $US$19 billion.
Media analyst Brian Wieser, of Madison and Wall, said Accenture Song is arguably the world’s largest marketing services business until Interpublic and Omnicom come together.
He said the "high single-digit growth” during the most recent quarter was likely mostly organic.
Accenture CEO Julie Sweet, in announcing the latest results, said the consultancy's strategy to lead reinvention for clients while continuing to invest in the business has resulted in a strong start to fiscal 2025.
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