Peak industry body the Australian Association of National Advertisers (AANA) in 2024 will "intensify its advocacy" on behalf of marketers in response to growing regulatory pressures to restrict the use of advertising.
The industry is under pressure with proposals for government regulation on several fronts, including restricting advertising on the grounds of consumer privacy, moves against greenwashing environmental claims and a ban on gambling advertising.
CEO Josh Faulks revealed plans for the coming year in an address to members in Sydney last night.
He will work with the rest of the industry to "engage with governments" on proposals to ban advertising across multiple segments.
And the AANA will advocate for marketers on privacy reforms to ensure there is a balance between the right to advertise responsibly with the protection of privacy.
He will also work closely with the government and industry to ensure they can restore consumer faith in environmental claims and create clear standards so businesses can have the confidence to talk about the good they are doing to transition to a sustainable future.
"AANA believes in the strength of a united voice and will continue its strong collaboration with industry stakeholders to advocate on these crucial issues," says Faulks.
Faulks also announced an online on-demand Code Training to be released early in 2024, available free to members.
The AANA also will partner with Deakin University to offer micro-credentials for critical marketing skills in 2024.
These can be applied as credits towards postgraduate marketing qualifications.
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