AAMI and IGA have partnered with Samsung Ads to launch the first integrated sponsorship of a new 24/7 pop-up Christmas Movies Channel on the free ad-supported streaming TV service Samsung TV Plus.
Samsung research suggests almost seven in ten Aussies plan to watch at least one festive movie in the lead up to Christmas Day, and 64% of Australians agree that it doesn’t feel like Christmas without a holiday movie.
This partnership enables brands to strengthen their association with the festive season.
As exclusive channel sponsors, AAMI and IGA will achieve maximum reach and cut-through via native home screen advertising along with 30-second in-stream integrated video promos, sponsorship billboards and animated movie slates within the channel’s non-stop stream of festive movies.
The launch of the channel also marks the addition of movies from The Walt Disney Studios to Samsung TV Plus for the first time.
Feel-good holiday classics, Jingle All The Way, The Family Stone and Miracle on 34th Street, will be available on the 24/7 channel. These will appear alongside a sleighful of festive movies, including Arthur Christmas, Love The Coopers, and The Night Before.
Metcash general manager shopper, brand and loyalty Fiona Johnston said it wouldn’t be Christmas without the traditional festive spread.
"IGA’s partnership with Samsung TV Plus’ Christmas Movies Channel is a natural fit because, like our stores, all your favourite Christmas content is easy to find in one place," Johnston said.
AAMI marketing manager Toby Gill said whilst many brands look to own the build-up and excitement of Christmas, no one really talks about ‘the aftermath’.
"The campaign focuses on real and relatable challenges Aussies face at Christmas, providing yet another reminder of why it’s lucky you’re with AAMI," Gill said.
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