Hoyts has unveiled its premium cinema experience, Hoyts Lux, as it looks to entice movie goers ahead of the upcoming blockbuster release over the Christmas period.
Hoyts Lux is launching at Hoyts Broadway in Sydney from tomorrow and forms part of a national overhaul of its existing premium facilities, La Premiere and Director's Suite. Lux features reclining chairs, in-cinema waiter services, gourmet food and a wine list.
Lux customers will also receive complimentary popcorn and soft drinks on arrival, as well as access to a private bar and lounge areas.
Hoyts Group CEO Damian Keogh said the Lux format will be rolled out further following its Broadway launch.
“Our new Lux concept at Broadway is about creating the cinema experience for the future. A place where people can enjoy a first class bar experience prior to the movie, outstanding food and beverage options and watch the very best new release movies in total luxury,” Keogh said.
“Hoyts is looking forward to rolling out more Lux style premium cinema in the near future.”
The film list for Lux includes the next instalment of the Hunger Games: Mockingjay - Part 1, Horrible Bosses 2, The Hobbit: The Battle of the Five Armies as well as additional film releases going into 2015.
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