If There's A Hell Below, We're All Gonna Go: Carry On Up The Metaverse.
Eaon Pritchard, sometimes commentator for AdNews and CSO at Bray & Co, has released a new book.
Part fact, part fiction, memoir and conspiracy theory, how-to and misunderstood philosophy. Hell Below is more than this and yet also less.
A plunge into the depths of the tormented advertising planner's psyche, trapped in a perpetual cycle of self-loathing, existential despair and exposing the gnawing emptiness that permeates his soul.
And some other stuff about punk rock, memes, evolutionary psychology and the robot apocalypse.
If There’s A Hell Below, We’re All Gonna Go: Carry On Up The Metaverse is the final part in the Dunning-Krugeratus Trilogy, which includes Where Did It All Go Wrong? from 2017 and Shot By Both Sides from 2020.
“Each campaign, a sisyphean struggle against the monstrous behemoth of indifference, is but an opus of orchestrated deception, a grand concerto of human longing writ large in the coded language of logos and taglines," says Eaon Pritchard.
"We are artists of the ethereal, painting portraits of paradise on the canvas of capitalism. Alas, we are also but prisoners of our own craft, shapers of illusions within a realm ever-parched for veracity."
But nobody was sure what that actually means.
If There’s A Hell Below, We’re All Gonna Go’ is out now on Amazon worldwide and in discerning bookstores.
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