Melbourne independent creative agency By All Means has created a novel way to stop the endless chatter about the coronavirus with a game called Let’s Talk About… ANYTHING BUT COVID.
After a year of no travel, closed borders, inhibited social lives and locked down cities, the game is designed to get Aussies talking ... about anything but the pandemic.
The game has 52 conversation topics, such as "Who’s your favourite cult leader", "Whether you’d rather be struck by lightning or gored by a bull?" or "Describe the colour yellow to someone who’s never seen it".
Players have to talk for a minimum of two minutes on each topic without anyone at the table mentioning the unmentionable.
“It’s been an absolute bastard of a year," says said By All Means Creative Partner, Toby Cummings.
"We’ve all spent way too much time thinking and talking about this sodding virus and we figured the best gift we could give people these holidays is a fun way to avoid everyone sitting around the table at the end of Christmas lunch droning on about border closures, face-masks and the r-rate.
"It’s a bit of light-hearted entertainment at the end of a very un-fun year.”
The game follows By All Means’ campaign to help struggling pubs make it through Melbourne’s gruelling second lockdown, Counter Covid; the clever lockdown campaign for Bubba Pizza, Face to FaceTime Lockdown Delivery Service.
It also comes after the agency’s first campaign for global freelance on-demand brand, Fiverr, after winning the client in a four-way competitive pitch in the middle of lockdown #1.
Let’s Talk About… ANYTHING BUT COVID costs $14.00 and is available HERE.
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