Accenture Interactive, the global creative house run by Australian David Droga who was inducted into AdNews Hall of Fame in 2013, is changing its name to better reflect services post-pandemic.
The ‘interactive” has been dropped for “song”.
Accenture says: “The name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience —unleashing the imagination and ideas of its people to deliver tangible results.”
Australia-based creative agency The Monkeys will continue at Accenture using its name. CEO Mark Green: “At this moment The Monkeys will retain their name. We will continue to work with global, our clients and our people on this new stage for Accenture Song.”
Accenture Song is projected to hit $US14 billion in revenue this year.
Droga, who is CEO and creative chairman: "Accenture Song symbolises the post pandemic growth journey we’re on with our clients.
“Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led.
“Today’s needs are strikingly different. To capture the next waves of growth, businesses now need to operate at the speed of life, perpetually demonstrating their relevance to their customers, their people and the world at-large.
“We have the best talent in the business — people who will help shape the futures of many industries. Combining the forces of creativity and technology help us not only see problems differently, but also solve them with simplicity and scale. As Accenture Song, our opportunities are boundless, both for our clients and for our people.”
Soon-to-be published research from Accenture Song finds that nearly 90% of C-suite executives say the current needs of customers and employees are changing faster than leaders can change their businesses, emphasising the demand for new growth models.
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