Ethical e-commerce platform NASH + BANKS got significant boost in sales following an oOh!media campaign targeting city audiences returning to the office post the pandemic.
Results from the late October campaign, which ran nationally for four weeks across oOh!’s office and café networks, showed a 94% spike in orders and a 99% increase in the average order value compared to the previous month.
Revenue from sales increased by 298% month on month, while one of the products featuring exclusively in the out-of-home (OOH) campaign saw a sales boost of over 550%. Additionally, online store sessions jumped by 138% and page views rose by over 150% on the previous month.
Tim Murphy, oOh!’s chief sales officer, says the campaign demonstrates the results OOH can deliver for a growing young brand, at a time when Australians are returning to work in greater numbers.
“The team at NASH + BANKS had a very specific idea of who they wanted to target to drive awareness – an affluent audience committed to sustainability and interested in authentic brands,” he says.
“The size of our office and café networks enabled us to reach this audience, especially as people are coming back to their offices, and helped extend and diversify NASH+ BANKS’ marketing mix beyond online.”
Niccii Kugler, Founder and CEO of NASH + BANKS, says oOh!'s ability to deliver a targeted national campaign at scale was key to its success.
“We felt there was a real opportunity here to engage consumers in moments of reflection during their working week via the office environment, and then in their leisure time in cafes,” she says.
“All other channels in our media mix were well established, with measured results and tracking in place prior to the oOh! campaign launching. From the first day we saw an immediate increase in new users to the website, and an uplift across our core metrics throughout the campaign period.
“Based on the new consumer profiles, we have diversified our consumer base and significantly grown our data set, which was a strategic objective that will fuel future campaigns.”
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