Retail chain Big W has appointed 72andSunny its new creative agency partner.
The agency was chosen from a short list of three. The incumbent was M+C Saatchi.
72andSunny will develop Big W’s ongoing brand and creative strategy as well as integrated retail and brand campaigns that extend through earned, social media and the brand experience.
“72andSunny’s belief in optimism and their strong customer insights coupled with innovative creative thinking across paid, owned and earned channels made them the perfect partner for our business," said Vanessa Rowed, marketing director, Big W.
“We look forward to working closely with the 72andSunny team as we celebrate Big W as the everyday family champion.”
Ross Berthinussen, president ANZ, 72andSunny, said the agency loved the ambition and energy of the Big W team and the opportunity to turn the beloved retailer into a modern, next generation brand.
"We’re looking forward to putting optimism into action to transform the Big W brand from the shop floor through to ecommerce, advertising and culture," he said.
Wesley Hawes, CCO, 72andSunny, said the team is proud and delighted to be working with another iconic Australian brand, alongside existing partners the AFL, Google and realestate.com.au.
"Creativity doesn’t start on set. It’s fostered in relationships, shared values, and an almost obsessive desire to understand the audience," he said.
"We can’t wait to get started and to unlock the potential of the Big W brand.”
The appointment adds to other recent wins for 72andSunny, including the AFL, Deputy and Cadillac.
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