Kraft Heinz’ flagship brand Golden Circle has revealed its new 50% Less Sugar product range with a new brand platform Share Sunshine created by 72andSunny.
Share Sunshine taps into Australian nostalgia and connects the iconic brand with families and their love of getting outdoors and sharing sunshine.
The new brand platform is brought to life in film to run across television, digital and social.
It is underpinned by the new campaign Half the Sugar, Double the Fun which will run on TV, radio and social platforms to generate awareness of the new launch.
A revamped website is expected to go live next month. The ‘Share Sunshine’ song will also be released as a full length standalone track.
“We are truly excited with the new brand platform Share Sunshine as it will infuse fresh energy to modernise the brand Golden Circle,” Kraft Heinz head of marketing - beverages Sachin Rajpal says.
This is the first major work from 72andSunny since winning the creative business in a pitch earlier this year.
“It’s been a privilege to work with the Golden Circle team, to help modernise and build the future of this iconic brand,” 72andSunny head of product Luke Martin says.
In the past couple of months, 72andSunny has won amaysim and Tooheys Extra Dry, launched a new brand identity for Infigen Energy and created a campaign for global insurance company Chubb’s COVID-19 pandemic relief fund.
Credits
Client: Golden Circle / Kraft Heinz
Creative: 72andSunny Sydney
Director: Stefan Hunt
Music production: Otis Studios
Media: Spark Foundry
PR Agency: SOCIETY
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.