(l-r) Madi Chan, V. Wassim Kanaan, Hayley Nobel.
72andSunny has hired creatives Hayley Noble, Madi Chan, and creative director V. Wassim Kanaan.
This follows recent business wins including AFL, Cadillac, Deputy and with more in the pipeline -
Working across 72andSunny’s portfolio of existing and new clients -- including Google and RealEstate.com.au -- the three will report to Wez Hawes, CCO ANZ.
Hayley Noble and Madi Chan (AKA Noble & Chan) join from Host/Havas.
Noble is a copywriter who featured in Tiny Love Stories: True Tales of Love in 100 Words or Less published by the New York Times.
Chan is a D&AD New Blood Award Yellow Pencil and DIA Australian Graduate Designer of the Year.
V. Wassim Kanaan has a reputation in the industry for championing progressive ideas for brands, passion for the craft, mentoring creative talent and being a contributor to the gender equality movement in the broader industry, recently creating the FillThisPage.com initiative. He’s helped build some of Australia’s most iconic brands locally and globally during his time at Dentsu, Saatchi & Saatchi, The Monkeys and Innocean.
“It's an incredible opportunity to join an agency with such a legacy globally and momentum locally, as well as a proven ability to create progressive ideas that go well beyond advertising," said V. Wassim Kanaan.
"Many creative agencies say they want to play in culture, 72andSunny actually does.”
Noble & Chan said continuing to grow as creatives under the guidance of Wez and Wassim is an exciting opportunity.
"We are pumped for this next challenge to work on great brands with great people.”
Wez Hawes said all three embody 72andSunny values.
"Their collective energy, optimism and passion for ideas is infectious. I can’t wait to see what we do together with the rest of the talented 72 crew and our growing list of client partners.”
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