Scott McClelland has joined 72andSunny as its new executive creative director, replacing Luke Martin, who has moved into a new role at Block, heading up creative at AfterPay globally.
McClelland's creative leadership career spans working across Australia, Asia and Europe, and more than fifteen years at BBH, under the mentorship of John Hegarty, as its head of art and ECD of Japan and APAC.
He was also previously the ECD of Media Arts Lab, leading all of the creative output for Apple across APAC, including Australia.
Most recently, McClelland has been running his own consultancy, working on projects at the intersection of creativity, sport and doing good, as well as a role on the board of Surfrider Foundation Australia.
He has creatively partnered with a plethora of modern brands, from Nike to Apple to Facebook and Google. He specialises in building brands through modern media, from earned to social to video, all unified with a high attention to craft and visual aesthetic.
Ross Berthinussen, CEO of 72andSunny ANZ, says the agency was looking for a globally innovative creative leader, who was also the right fit for its culture and client partners.
"The moment we met Scott we knew he was the one. He’s a modern creative thinker, with a passion for the big idea and the craft of execution, regardless of channel," says Berthinussen.
"But most importantly he fits our vibe, he’s humble, generous, open and optimistic. We’re stoked about what we can learn from him and where we can take 72andSunny together.
"Also, a huge shout out to Luke, we have so much love and heart for him. He helped us build the culture that has powered our success and brand in Australia, from wins including Who Gives A Crap, MLC and BCF. We wish him well and look forward to seeing him crush it.”
McClelland says he is stoked to join the wonderful folks at 72andSunny.
"I’ve long been a fan of the agency and with the current lineup of creative minds across all departments and client partners, I’m really looking forward to helping build on the momentum they have created," he says.
Scott’s appointment is effective immediately. He joins at a time of huge momentum for 72andSunny with recent wins including MLC and BCF with more new client partners to be announced.
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