Financial services company Insignia Financial has appointed Wylie Fowler general manager, brand strategy.
Fowler will develop brand strategies across all of Insignia's brands.
With more than 25 years’ experience, Fowler joins in September from Telstra's integrated agency offering +61.
Insignia CEO Scott Hartley said MLC will benefit from investment to further build awareness in both the advised and direct-to-customer channels.
“MLC is the go forward brand for Insignia Financial’s products and services other than financial advice provided by Shadforth and Bridges," Hartley said.
"We will refresh, reposition, and invest significantly promoting the MLC brand.”
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