The Works creative lead Guy Patrick spent 60-seconds with AdNews, talking about the industry, his philosophy and Heart Break High. Read his answers below.
My favourite restaurant for a business lunch is:
Green Park in melbourne (shameless plug for a mate’s new restaurant).
My favourite ad is:
Honda’s ‘hate something, change something’.
My must-have gadget is:
A head torch. Try camping without it.
My favourite media is:
I always keep an eye out for pub or café chalkboards.
My favourite tv show is:
As a kid: Round the Twist. As a teenager: Heart Break High. Recently: Rake. Don’t cut abc funding, ya pricks.
The last book i read:
Kevin Mccloud’s Grand Tour of Europe.
My mantra / philosophy is:
“A man who doesn’t spend time with his family can never be a real man” - Mario Puzo.
I got into the advertising industry because:
Scott Hitchcock said it would be fun. He was right. Thanks Scott.
If i wasn’t doing this for a living, I’d be:
A Passive aggressive debt collector.
In five years’ time I'll be:
Finishing do-it-yourself projects. I hope.
Tell us a joke:
I went to a seafood disco last week … and pulled a mussel.
Define your job in one word:
Gymnastics.
What’s your poison?:
Hooligan soup. Rum and ice-cream served at room temperature.
What animal are you most like?:
Buttermilk the baby goat. You’ve gotta youtube it.
A version of this story originally appeared in the latest print edition of AdNews (6 February). Get your copy on iPad now, or in Print here.
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