M&C Saatchi's digital strategy director, Michael Sinclair, spent 60-seconds with AdNews, talking about the industry, his philosophy and slightly dull, lottery-funded documentaries. Read his take on the world below:
My favourite restaurant for a business lunch is ...
Inconspicuous and expenses-friendly.
My favourite ad is ...
Still ‘Meet the Superhumans’ by Channel 4 creative.
My favourite media is ...
Not HAM radio. But everything else is pretty good.
My favourite TV show is ...
Human Remains. Julia Davis is criminally overlooked.
My must-have gadget is ...
A powerful laptop. The uglier the better.
my mantra / philosophy is ...
Not mine. But ‘Walk in stupid’ has always helped.
I got into advertising because ...
I was lured to a Macromedia event and a charismatic American made a very compelling case.
If I wasn't doing this for a living, I'd be ...
Making very earnest, slightly dull, lottery-funded documentaries.
In five years' time I'll be ...
Getting on. Cripes.
Tell us a joke...
A man said to me, “I'm going to attack you with the neck of a guitar.” I said, “Is that a fret?” (Sorry)
Define your job in one word...
Bracing.
What's your poison ...
Anything that works with feijoa.
What animal are you most like ...
A lemur. Apparently.
A version of this story appeared in the latest issue of AdNews Magazine (1 May). Subscribe to AdNews in Print, or get it on iPad.
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