Media intelligence and activation agency 3Forward has expanded its relationship with membership organisation the Australian Institute of Company Directors (AICD), being appointed to manage media planning and buying following a three-way pitch.
The Sydney-based independent will manage media buying campaign duties for the AICD brand, its 50,000 members, its flagship education programs and membership acquisition.
The AICD's magazine, Company Director, is produced by News Corp's content marketing agency Medium Rare.
3Forward will lead end-to-end media planning and buying for the AICD across traditional and digital media channels, including direct, programmatic, social media and search.
The agency has worked with the AICD for the past two years on a range of technology related projects, including adtech and martech deployments, system integrations, data-as-a-service, as well as designing and building marketing mix models.
Jo Beat, head of marketing and online product AICD, said we wanted an agency with specialist skills in digital advertising, adtech and data analytics and 3Forward has a proven track record in marketing-led digital transformation.
"Having worked with them for a number of years, we look forward to expanding our relationship with the team as the AICD continues to drive membership and advocate for best practice governance," Beat said.
Matea Adamec, managing director 3Forward, said the agency has a rich association with AICD having consulted with them on a number of tech related projects.
"The expansion into media strategy, planning and buying, recognises our data-led approach, transparency and access to embedded technologists who work alongside our media team to efficiently and rapidly react to the ongoing challenges faced by marketers today," Adamec said.
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