QMS has rolled out new 3DOOH animated campaigns for Nike x JD Sports and betting and entertainment company Neds.
Both campaigns use animated 3DOOH anamorphic illusion to bring the creative to life, with a giant shoe protruding out of the screen for Nike x JD Sports and a horse and jockey appearing to run out of the billboard for Neds.
QMS has also launched 3DOOH campaigns for Gillette Australia, Michael Hill International, ANZ and AAMI, with more booked well into the first quarter of 2023.
As the first-to-market in Australia with this offering, QMS is the only local company with a 3DOOH product that allows for multiple sites and multiple market executions.
It is also delivered as a full-service creative offering for marketers and agencies, with QMS’ in-house creative services team QUBE directly developing campaigns in collaboration with clients and their agencies.
QMS chief revenue officer, Alex Kerley, said: “Thanks to the growth of DOOH and advances in screen technology, marketers and agencies are keen to use these digital capabilities to their full potential, meaning we can really push the boundaries of the impact OOH has become famous for.
“This is just the beginning of what’s possible with DOOH and with a network that is 94% digital, we are well positioned to offer brands greater creative cut through, impact and amplification across campaigns."
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