Global children’s audio storytelling brand tonies has appointed 303 MullenLowe its integrated trans-Tasman agency of record, as it launches locally in 2024.
303 MullenLowe’s remit, following a competitive pitch , extends across the full breadth of local marketing activity for tonies, including strategy, creative, brand positioning, social, PR, influencer, content, events and production.
Ulrike Becker, tonies market lead for Australia and New Zealand, says the company was impressed by 303 MullenLowe’s breadth of capabilities and felt a strong cultural fit.
"We’re looking forward to working with a team that truly understands our brand and audience, and that can provide all our marketing requirements under one roof," says Becker.
303 MullenLowe Sydney’s MD Karen Coleman says launching into a new market takes a range of capabilities and the agency is delighted to be able to offer tonies a fully integrated offering.
"It’s an outstanding product and with local know-how, tonies will no doubt become a brand that resonates with parents and children alike here in Australia and New Zealand as it has done around the globe," she says.
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