303 MullenLowe Sydney has hired Jody Elston as chief strategy officer.
She will spearhead 303 MullenLowe’s overall strategic capability, leading a suite of senior planners across the agency including those within its brand, CX, UX, social and channel planning disciplines.
Elston has won many awards during her 24-year career including 2022 Challenger Brands Effie for Great Southern Bank and a 2022 Effie for Mitsubishi Triton, the only automotive brand to win. She was also a finalist in seven other Effie categories this year alone, and in previous years has won nine Effies including three Gold and four Silver.
Previously Elston set up AJF Partnership’s strategy discipline in Melbourne and then Sydney as it rose to become one of Australia’s largest independent agencies.
303 MullenLowe Sydney managing director Joanna Gray said: “Jody is a planner that has a terrific track record in helping brands grow. She has helped many legacy brands rediscover their purpose and relevance and has also had great success setting up challenger brands to win, expertise that is hugely relevant to our clients. Jody will help 303 MullenLowe be a true ally to help businesses solve whatever is standing in the way of growth.
“She’s an incredible thinker, and having spoken to her about this role for some time, we know how well she will fit within our strong strategic team, and the broader 303 MullenLowe team. Her incredible track record and 24 years spent on an outstanding array of successful clients and award-winning campaigns makes this a really significant hire for the agency, and another example of how we punch above our weight. We’re incredibly excited to have her on board.”
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