303 MullenLowe Perth has appointed international talent Matt Oakley to the new position of chief strategy officer.
Oakley was most recently strategy and planning director at Taxi Studio, UK independent brand design firm, in Bristol and London.
Oakley will move from Bristol to Perth to take up the role in June, joining MD René Migliore and newly appointed chief creative officer Damian Royce.
During Oakley’s career, he has worked on a variety of brands across a diverse range of categories spanning beverages, financial services, telcos, healthcare and FMCG, honing his skills at a number of independent, international agencies.
He was also at the forefront of the customer experience movement working with financial services and utilities to optimise the interaction between brands and customers.
303 MullenLowe Perth MD René Migliore said: “Matt’s ability to look strategically at any business issue and develop solutions that intersect creativity and technology is incredibly exciting, and something both our current and future clients will benefit from.
“Driving effective outcomes is also part of 303 MullenLowe’s DNA and we put strategy at the heart of everything. Matt’s proven experience across a range of sectors will not only bolster our ability to keep producing great work, but the kind of results that drive real change and make a clear difference to our clients’ business.
"We’re thrilled that of any agency across the globe, he saw the exciting opportunity to join 303 MullenLowe Perth – a market that has always punched above its weight.”
Oakley said: “Producing work that has a positive impact on a business’s bottom line is hugely important, particularly given the current global economy.
"I’m looking forward to marrying 303 MullenLowe’s pedigree of robust thinking with an entrepreneurial creative spirit to further enhance our effectiveness credentials, and ultimately help the brands we work with, thrive."
Oakley will work closely with head of planning Smiljka Dimitrijevic, plus head of business management Taryn Payne and head of production Johnathan Julius.
Migliore said: “Matt’s ability to unlock new business opportunities and provide strategic counsel to clients and teams will be highly valued as we continue to guide the business through a challenging market."
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