Creative duo Chris Berents and Tom Johnson have joined 303 MullenLowe from BMF.
The pair join recently appointed executive creative director Scott Huebscher.
Together the two were behind recent ALDI campaigns, including the chain’s award-winning Christmas campaigns 'Dig in Doug’ and ‘Santa Crashes Christmas’.
“We are building an agency driven by data, strategic and tech smarts but at its heart it requires creative ingenuity to allow brands to engage meaningfully with people – Tom and Chris are an important new part of that capability. It’s great to have them on board," 303 MullenLowe managing director Joanna Gray says.
Berents’ career has taken him from the Clemenger BBDO mailroom to award stages in France, America, London and Australia for work he has done at Droga5, BMF and Clemenger BBDO.
He has worked on award-winning campaigns for Sega, Thredbo, V Energy Drink, Telstra, VB and three ALDI Christmas campaigns.
Johnson started his career at TBWA Auckland, before moving to Australia in 2015 to join DDB Sydney.
For the past three and a half years he has been working with Berents at BMF, developing the ALDI ‘Good Different’ platform and ALDI Christmas campaigns.
He was also behind the work for the Australian Department of Social Services, including the ‘Stop it at the Start’ campaign.
“These are exciting times for us. Tom and I are keen to get stuck into it with Scott, Jo and the team, not to mention the exciting list of clients," Berents says.
"We are also super excited to be quoted for the first time ever in the marketing trades”.
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