A streaming audience of 605,000 on 9Now tuned in to watch the 2023 NRL Premiership decider between the Penrith Panthers and Brisbane Broncos, the largest for a rugby league game in history.
The 2023 NRL Grand Final registered the highest ever live streaming audience for an AFL or NRL Grand Final in Australian TV history.
The Panthers 26-24 win over the Broncos scored a national average audience of 2.916 million viewers on Linear TV (metro: 2.045 million/regional: 870,000) and a record Live BVOD figure of 605,000, taking the Total TV audience to 3.521 million viewers.
The 2023 NRLW Grand Final played between the Newcastle Knights and the Gold Coast Titans also recorded the highest ever BVOD/streaming Audience for an NRLW game. On Linear TV, the NRLW Grand Final was also the most watched ever with 708,000 tuning in for a record Total TV figure of 794,000.
The Grand Final capped off a successful 2023 NRL season overall which saw Total TV grow 3% YoY, and NRL on 9Now up +36% YoY, while the NRLW GF was up 16% on Linear TV and +62% on 9Now YoY.
Hamish Turner, Nine’s director of 9Now and programming, said the NRL Grand Final reached 4.6 million and further highlighted 9Now as the No.1 destination for big event live sport with a 56% Year on Year uplift.
“We have experienced fantastic year on year growth for 9Now this season as Nine continues to offer the biggest reach of any broadcaster in the country," he said.
"Nine’s investment in the Women's rugby league was vindicated again yesterday with the most watched NRLW Grand Final in history on both 9Now and Linear TV tuning in for the Newcastle Knights comeback victory over the Gold Coast Titans. Congratulations to the NRL, the players and the teams on a fantastic season."
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