2024 Melbourne Cup draws 3.7 million for Nine

By AdNews | 7 November 2024
 

Nine’s coverage of the Melbourne Cup achieved a National Total TV Reach of 3.7 million - a 30.4% increase on last year’s broadcast.

The race itself - which saw the 100-to-1 outsider Knight’s Choice claim victory - attracted a National Total TV Average Audience of 1.910 million viewers, marking an 11.3% increase compared to last year.

The BVOD audience of 371,000 was up 80.4% on 2023’s streaming figures.

Following the race, the presentation tallieda National Total TV Average Audience of 1.586 million, up 23% year-on-year.

The mounting yard segment recorded a National Total TV Average Audience of 1.347 million, a 21.5% rise from last year’s figures.

9Network's director of sport, Brent Williams, said the "incredible ratings" highlight Australia’s love for the Melbourne Cup and Nine’s commitment to bringing the best live sports experience to fans across the country.

"We’re proud to have shared all the excitement and drama of Cup Day with our audience," he said.

Nine took over the free-to-air broadcast rights for the Melbourne Cup, previously held and dropped by rival Ten, back in February, as part of a broadcast, media and sponsorship deal between the Victoria Racing Club, Tabcorp and Nine Entertainment from 2024 to 2029.

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