Plant-based beverage company Happy Happy Foods has appointed Melbourne-based creative shop 10 Feet Tall as its agency of record ahead of an Australian launch.
Happy Happy Foods is about to launch of its flagship product, Happy Happy Soy Boy, in Coles supermarkets across Australia.
10 Feet Tall will use its "creativity that means business" approach to blend strategic insights with creative execution aligns perfectly with Happy Happy Foods' mission to offer products that not only taste good but do good.
“Happy Happy Foods’ commitment to creating a brand that’s so focussed on responsibility and creativity resonates deeply with our philosophy of creativity that unlocks real business results,” 10 Feet Tall’s managing director of Joseph Meseha said.
“We're eager to unlock incredible new creative pathways that will not only elevate the Happy Happy Soy Boy brand but also drive meaningful business results."
Happy Happy Foods founder Lloyd Smith said partnering with 10 Feet Tall marks an exciting chapter for the brand.
“Their strategic approach to unlocking creative potential aligns perfectly with our vision,” he said.
“We're not just launching a product; we're creating a movement that celebrates taste and purpose. 10 Feet Tall's creative approach is exactly what we need to bring this vision to life."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.