Melbourne-based Italian smallgoods company Puopolo has appointed independent creative agency 10 Feet Tall agency of record.
This strategic partnership aims to reimagine the Puopolo brand while honouring its Italian traditions, as the company prepares for a significant brand refresh and market expansion.
10 Feet Tall will lead the rebranding effort, including rebuilding the brand's foundations, crafting a new identity, redesigning the brand, and developing a new creative platform that resonates with both long-time enthusiasts and new consumers.
10 Feet Tall MD Joseph Meseha said the agency is thrilled to be working with Puopolo on this exciting brand transformation.
"Their commitment to quality and tradition, combined with their vision for growth, aligns perfectly with our philosophy of creativity that means business," he said.
"We're eager to unlock incredible new creative pathways that will not only elevate the Puopolo brand but also drive meaningful business results in an increasingly competitive market."
Puopolo marketing manager Jasmine Spiers said 10 Feet Tall's strategic approach to brand building and their understanding of its heritage gives the company confidence that they'll help us tell the brand's story in a compelling way.
"This partnership marks a new chapter for our family business. We're looking forward to seeing how 10 Feet Tall's creativity can help us honour the brand’s traditions while appealing to a new generation of food lovers," she said.
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