LinkedIn has unveiled its 2025 Skills on the Rise list, with campaign execution taking the top spot among the 10 fastest-growing skills that marketing professionals in Australia should focus on to stay ahead in today's competitive job market.
AI literacy and communication training round up the top three spots.
The demand for AI literacy comes as LinkedIn data shows that the skills needed for jobs in Australia are projected to change by 66% by 2030 compared to 2016.
Soft skills such as communication and relationship building are also in high demand as AI reshapes the marketing industry.
People skills are important for career growth and success in today's job market, as business leaders look for core competencies that AI cannot easily replace.
The 10 Fastest Growing Skills for Marketers in Australia in 2025:
- Campaign Execution
- AI Literacy
- Communication Training
- Creativity and Innovation
- Relationship Building
- Marketing Budget Management
- Customer Segmentation Strategy
- Phone Manner
- Adaptability
- Strategic Initiatives
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