The live coverage of the 2023 Melbourne Cup on 10 saw 1.68 million Australians watch Mark Zahra ride Without A Fight to victory.
The total national race audience was up 12% compared to 2022 (1.5 million national viewers).
The race was watched by 1.11 million metro viewers, up 8% compared to 2022 (1.02 million).
Live and free on 10 and 10 Play, the Melbourne Cup was TV’s #1 program on Tuesday and 10’s #1 program of 2023. The race dominated key advertising demos on broadcast, boasting a commercial share of 71.2%, including 74.2% in under 50s, 73.8% in 25 to 54s and 75.5% in 16 to 39s.
10 Play averaged 206,000 live stream viewers, on up 35% on 2022. It was the biggest ever live stream for the Melbourne Cup and 10 Play’s biggest live stream audience ever.
Across the whole day, the Melbourne Cup Carnival reached 2.37 million Australians on 10 and 10 Play, nationally. The entire day had 851,000 live stream starts, up 9% on 2022 and 335,000 unique visitors, up 5% on 2022.
Adam Cush, 10’s director of sport production, said the broadcaster is extremely proud to have set new digital viewing records with iits broadcast of the Melbourne Cup Carnival and are delighted with this year’s results.
“We have thoroughly enjoyed working with the Victoria Racing Club, but it’s not over yet,” he said.
”We still have two fantastic days of the 2023 Melbourne Cup Carnival to come. Our racing production and on-air team will continue to bring you the very best of the Carnival with all the excitement from on track and the glamour and colour from around Flemington.”
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