The latest campaign from Expedia uses the song 'Somewhere over the Rainbow' to inspire travellers to make their dreams a reality.
The campaign, by DDB Sydney, is an evolution of Expedia's 'Out There, Starts Here' campaign and follows several characters who uses Expedia to see out their travel ambitions.
Expedia Australia and NZ brand marking director Lee-Ann Googan said: “At Expedia we are passionate about helping people get out there and discover – or rediscover – this amazing world we live in.
“This campaign truly captures the joy of travel.”
DDB Sydney chief creative officer Toby Talbot said the agency believes the central idea of the campaign will “resonate with a lot of people”.
“We all have a place in the world we desperately want to visit, but life always seems to get in the way – I speak from bitter experience,” Talbot said.
“The television commercial in particular really epitomises this, beautifully bringing the whole concept to life.”
