Over-the-top, out there, B-Movie style fun.
How did Young Henrys new alcoholic ginger beer get its bite?
It’s the result of a bloody battle between crocodiles and ginger farmers, of course.
Or is it the brainchild of a mad scientist with a penchant for tiny-hats?
Either way, Young Henrys has brought these epic origin stories to life via Paper Moose, as told by Fitzy and punk band These New South Wales.
Nick Hunter, cofounder and CEO of Paper Moose, says a lot of alcohol brands lean heavily on their history.
"We wanted to do that for Young Henry’s alcoholic ginger beer, but in a way that felt … Young Henrys," he says.
This is the second collaboration between Paper Moose and Young Henrys, following on from work on their eco-friendly algae initiative.
Oscar McMahon, founder of Young Henrys says the stories are an awesome way to introduce our ginger beer to Australia with their over-the-top, out there, B-Movie style fun.
"We’re excited that as well as YouTube, the full 90-second stories will be playing in your local Dendy and Ritz cinemas," he says.
Young Henrys alcoholic ginger beer is now selling nationwide and “Young Henrys: Origin Stories” now live now in select cinemas and online.
Client: Young Henrys
Co Founder: Oscar McMahon
National Brand Manager: Clint Ossington
National Marketing Manager: Greg Hall
Digital Marketing Manager: Matt Ryan
Partnerships and Communications Manager: Liz Bentley
Agency: Paper Moose
ECD / Director: Nick Hunter
Creative Strategist / Director’s Assistant: Catho D’Souza
Creative Lead (Copy): Jermaine Rowe
Creative Lead (Art): Nathan Moore
Design Director: Georgia Shillington
Account Manager: Hannah Maher
Production: Paper Moose
Producer / 1st AD: Jon Buchan
Director of Photography: Dimtri Zaunders
1st AC / B Cam: Toby Farrington
Photographer: Patrick Moran
Photography Assistant: Isabella Wild
Production Designer & SFX: Emily Borghi
Art Assistant: Chris Le Page
Offline & Online Editor: Oliver Trauth-Goik
Colour grade: Justin Tran
LX / Gaffer (Interviews): Nico Nalbandian
LX / Gaffer (Action Shots): Gabriel Morrison
Sound Recordist (Interviews): Luke Stacey
HMU Artist: Amanda Rieck
Sound Design & Mix: Caleb Jacobs
