Did you know cinnamon can be used as mouthwash? Or that orange peel is an insect repellent? WWF shows you how to make a difference, naturally.
It's part of a new campaign for Just, an initiative that shows how small changes can make a difference to the planet, such as replacing mass-produced household products with natural alternatives.
Created in collaboration with Leo Burnett Sydney, the Just range will be available throughout April and features natural ingredients packaged in earth-friendly and biodegradable materials. The cost? A social currency exchange: a product can be picked up in exchange for sharing the experience on social media using the hashtag #JustNatural.
In addition, the range has a dedicated website featuring 'how to' demonstration videos, along with outdoor billboards with live dispensers to be located across Sydney.
The campaign is a response to WWF's Living Planet Report 2014 which highlights the toll our lifestyles are having on the natural world, with the demands on the planet now more than 50% greater than what nature can renew.
It also found Australia has one of the world's largest ecological footprints per capita.
Leo Burnett Sydney chief creative officer Andy DiLallo said: "Just shows that sometimes nature can provide us with everything we need. While we are proud of the range we have created, this is about more than products or brands. Just is about making a change in mindset that can help make a real difference for the planet."
