Put safety first at work, then go home to the things you love.
Rather than showcasing the negative consquences of not having adequate safety measures, the three TV ads for Workplace Health and Safety Queensland take a positive approach.
They ask "what is your most important reason for work health and safety?" with different commercials targeting different groups in work life. The ads aim to encourage workers of all ages to think about safety on the job.
The state-wide campaign is running via TV, digital, radio, POS, social and is supported by targeted promotions during Safe Work Month in October.
Ads were created by Engine Group.
