Woolworths is bringing the goods this AFL season.
To celebrate its third year of supporting AFL, Woolworths is showing how it can feed family and friends this AFL season.
The spot was aired during the first round of the 2017 season and will also be seen this weekend across the women’s grand final.
‘Feeding your Hunger for Footy’ aims to put fans at the centre of the campaign, connecting them through celebrating the rituals of Friday night footy.
Commentary throughout the campaign is courtesy of veteran AFL broadcaster Denis Cometti.
Cometti says: "Got a hunger for footy. I'm talking spectular hangers with tasty bangers. A feast of goals with mums' sausage rolls."
Women's AFL players Katie Brennan, Darcy Vescio and Nicola Stevens star in the campaign, as well as Jake Sidebottom, Tom Hawkins and Josh Kennedy across the sponsorship campaign.
Woolworths director of marketing Andrew Hicks says: "We know that watching the footy on a Friday night with friends and family at home is a favourite pastime for many of our customers. Through this campaign we aim to share their passion for the game, and celebrate how Australians come together over food to cheer their favourite team on.”
M&C Saatchi creative partner Tom McFarlane says: “AFL fans have been starved of footy action. Timed to coincide with the men’s opening rounds and the inaugural Women's grand final, Woolworths are going to make sure they don’t go hungry for a minute longer with this fun campaign.”
Credits:
Woolworths
Andrew Hicks - Director of Marketing Supermarkets
Nick Chapman - General Manager, Marketing Communication & Brand
Peter O'Sullivan - Head of Public Relations, Community and Sponsorships
Elizabeth McCall - Marketing Communications Manager
Jess Syam - Marketing Communications Specialist
Aysha Downs - Marketing Manager, Sponsorship
Rommel Fernando - Assistant Manager - Sponsorship & Activation
M&C Saatchi
Tom McFarlane - Creative Partner
Michael Andrews - Creative Director
Ben Stainley - Senior Copywriter
Nathan Moore - Art Director
Mark Wilkinson - Copywriter
Sophie Ayles - Strategy
Rod James - Executive Producer
Dean Hastie - Design Director
Rochus Dahnken - Designer
Luke Renton - Digital Producer
Sarah Webb - Print Producer
M&C Saatchi Sport & Entertainment
Jamie Gilbert-Smith - Managing Director
Tom Mort - Account Director
Katie Leslie - Account Manager
RENEGADE FILMS:
Executive Producer - Joe Connor
Director - Paul Goldman
Editor - Michael Houlahan
VANDAL:
Post Production Producer - Anna Greensmith
Sound Engineer - Nigel Crowley
Flame Compositor - Stu Cadzow
Carat
Barbara Messitt - Group Business Director
Jen Douneen - Connect Sponsorship & Integration Director
Activation Partner:
MKTG
