Celebrating a new way for Australians to manage their money.
Wise, the global technology company building the best way to move money around the world, has launched its first brand campaign in Australia.
‘Made for the World’, a campaign created and produced by Wise’s in-house brand & creative team, is a giant celebration of the people, places and moments that the Wise account is made for.
Unlike traditional banks that are made for a single country or currency, the campaign highlights how Wise is made for the world, letting Aussies hold over 50 currencies in one account and giving them the ability to spend in over 170 countries at the mid-market exchange rate (like the one you see on Google) with no sneaky rate markups or hidden fees.
Cian Weeresinghe, Wise CMO, said: "Wise’s mission is money without borders; instant, convenient, transparent and eventually free. It’s these pillars that guide everything we do across our product and our marketing and that’s the approach we’ve taken when bringing this campaign to life."
With almost half of Australia’s population having a parent born overseas and more than a quarter of Australian residents being born outside the country, Made for the World recognises and celebrates a new way for Australians to manage their money.
The campaign, in collaboration with Visa will run across all major channels including TV, BVOD, socials and digital.
Campaign Credits
Wise Marketing Team:
Chief Marketing Officer: Cian Weeresinghe
Head of Paid Acquisition: Alessandro Battaglia
Director of Brand & Creative: Claire Grinton
Global Creative Lead: Phil Denington
Creative Lead: Joe McCormick
Senior Creative: Nick McHugh
Senior Creative: Bea Branca
Content Strategy Lead: Ana Macedo
Senior Creative Operations Manager: Samara Thomas
Paid Social Lead: Jack Niederer
Paid Display Lead: Ajay Anand
Product Marketing: Cafrey Ma
Wise Production Team:
Director: Bruno Bolla
Senior Creative Producer: Ben Jones
Junior Creative Producer: Mia Paffey
Senior Video Producer: Alejandro Negueruela Gonzalez
Videographer: Josh Mudrovcic
Photographer: Stephanie Stoddard Cortes
Senior Creative Designer: Lee Dalton-Shaw
Creative Designer: Aamir Potrick
Cast:
Narrator: Owen Teale
Austrian Man: Josh Stivey
Brazilian Woman: Foxy Valentine
Malaysian Woman: Fay Lue-Robertson
Japanese Businessman: Rui Shang
Frequent Flyer: Raquel Appiah
Infrequent Flyer: Joseph Simpson
