Can't keep your eyes of supermodel Gigi Hadid? BMW is making it harder for you with a new 360° video.
BMW has enlisted supermodel Gigi Hadid to promote its new M2, with an interactive 360 degree film that invites viewers to keep track of where she is.
The film, which debuted yesterday on YouTube and Facebook, shows Hadid climbing into one of three parked M2s and asks viewers to keep their eyes on her as the cars perform a choreographed automotive whirl.
If the player picks the right car, they are taken to the showroom of the BMW sales company in their country.
It marks the first time Hadid has collaborated with BMW. The It girl boasts a social media presence of 15.2 million subscribers across her platforms, with BMW hoping to tap into her influence.
Credits
Agency:
KBS New York
Director:
Marc Forster
Production Company:
Tool of North America
