Discount supermarket brand Aldi has unveiled its festive ad campaign - full of fun and frolics Aussie-style.
The Christmas campaign was created by BMF and it celebrates all the great things about an Aussie Christmas through the eyes of a character called Johan.
Fresh from a trip down under, Johan returns to his small and somewhat cold village of Julbacken to teach his family and friends about the 'Perfect Aussie Christmas'.
This is Aldi's second major Australian Christmas campaign, following the Surfin’ Santas. The 'Perfect Aussie Christmas', launched last week with TV, outdoor, radio, catalogue, digital, social, print and POS.
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