Printers are more than paper and ink. Don't believe us? Watch the ad.
OKI has released its first locally produced branding campaign for its printers, giving non-printer aficionados an inside look into what goes into such a vital piece of office machinery. It's not just paper and ink. It's also paper jams. And fine engineering.
Entitled "The Engineer" the spot shows all the hard work that goes into building a printer – and apparently paper jams don't always come as standard.
The spot was created by a partnership between media agency DWA Sydney and Absolute Content which wrote and produced the concept with Brad Sayers directing.
Credits:
Client: OKI Printing Solutions
Agency: DWA Media
Kiaran Geen - Managing Director
Tim Brogan - Account Manager
Production Company: Absolute Content
Alastair Fysh - Managing Director
Director: Brad Sayers
Creative Director: Brad Sayers
