Some kids know right from the get go and The University of Canberra wants to help you realise your dreams.
Did you always want to be in advertising? The University of Canberra is harking back to childhood dreams to show how careers develop.
The ad shows adults watching home movies of themselves when they were little, showing how careers they are now in mirror what they wanted to do back then.
The create it, the uni projected childhood memories onto large urban surfaces such as city buildings and bridges.
The campaign will run across tv, print, radio and digital, and be supported by a social campaign and video pre-rolls.
Credits:
Client: Inga Davis, University of Canberra
Creative Director: Peter Murphy
Agency Producer: Anne Miles
Director: Craig Maclean
Producer: Helene Nichol
Production Company: Mr Smith
Account Director: Trudi Raymant
Media: Initiative
