"Making daily family life a little easier through innovation."
Westinghouse, part of Electrolux Group, has unveiled its Laundry range via Connecting Plots to drive awareness around the brand’s official entry into laundry appliances after a 10 year hiatus.
With 60 years of innovation behind them, Westinghouse is offering a laundry range that brings to market innovative features for Westinghouse consumers.
Marketing director Christina Kumcevski: "Westinghouse has always been about making daily family life a little easier through innovation, now that innovation can extend into the laundry, a room in our homes we’d all like to spend less time inside.”
The campaign is a continuation of the existing brand platform ‘Now You Can’, developed by Connecting Plots, which has helped Westinghouse achieve +30% increase in sales over those two years.
Connecting Plots Co-founder Dave Jansen: “Pushing the visual language into something more stylised helps to stand apart from our competitors and create long term brand impact.”
The campaign is currently rolling out across digital and social platforms.
Credits
Client: Electrolux Group - Westinghouse
Marketing Director: Christina Kumcevski 360
Marketing Manager: Lia Kostopoulos
Brand Manager: Ryan Williams
Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Strategy Director: Tim Collier
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Designer: Kubi Vasak
Senior Motion Graphic Designers: Victor Rodriguez & Alfredo Charris
Integrated Producer: Chelline Nel
Production Company: Infinity Squared
Director: Cybele Malinowski
Managing Director/EP: Erin McBean
Producer: Henry Richardson
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting
Media Agency: PHD
