Take a peek into Captain Risky's home - the Temple of Risk - and see why Budget Direct won't insure it.
That's right, now Captain Risky is letting us into his lair and you better believe it's a risky place to be.
The ad, by 303Lowe and directed by Goodoil Films' Hamish Rothwell, builds on the Captain Risky campaign launched in early January, by showing off Risky's humble abode.
It's off the grid, full of dodgy electrical wiring and has a hot tub: all the hallmarks of a man who plays by his own rules. And unsurprisingly, Captain Risky explains, Budget Direct won't give him home and contents insurance.
CREDITS
ECD: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Head of Business Management: Tony Dunseath
Business Director: Sophie O’Sullivan
Head of Strategy: Jon McKie
Agency Producer: Amanda Cain & Sean Ascroft
Director of Marketing & Digital: Jonathan Kerr
General Manager New Customer Acquisition: Paul Duggan
Campaign Manager: Jenni Osborne
Director: Hamish Rothwell
Production Company: GoodOil
Producer: Sam Long
D.O.P: Crighton Bone
Editor: Mark Burnett
Music/ Sound: Song Zu
Photographer: Mat Baker
Stills Production: Louis & Co.
