Sanitarium pushes its new Weet-Bix Blends product in a new campaign.
St Leonards based agency Channelzero has teamed up with Sanitarium for its new Weet-Bix campaign, launching Weet-Bix blends.
The new spot sees a group of middle-aged people enjoying the new cereal. It is a move away from the usual Weet-Bix ads targetted at families, particularly children.
Credits
Channelzero Creative
Creative Director Franky Callanan
Art Director Mark Townshend
Production
Senior Account Manager Kat Ross
DOP Tim Tregoning
Producer Maree Mitchell
