Tax accountants H&R Block are keen to let everyone know they don't miss anything - not even elephants.
Tax accountants H&R Block are keen to let everyone know they don't miss anything - not even elephants.
In a new campaign, by Joy, the company promotes its claim to spot the near-invisible.
General manager of Joy, Simon Ludowyke, said: “Nearly every Australian in gainful employment struggles with tax returns this time of year. Let’s be honest, it's the last thing you want to think about. Our team created a concept based on the all too present knowledge that, somewhere in the maze of taxation red tape and bureaucracy, there are savings to be had.”
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The campaign runs across radio, TV and online.
Credits
H&R Block Managing Director: Brodie Dixon
H&R Block Marketing Manager: Marina Elyeh
Creative: Joy
Media: Unity
Executive Creative Director: Christy Peacock
Copywriter: Lauren Ami MacDonald
Art Director: Vanessa Robinson
Designer: Roberta Cicerone
Producer: Sarah Cowen
Producer: Jeff Edwards
Account Director: Vittoria Faro
Account Executive: Sophie Van Geldermalsen
General Manager: Simon Ludowyke
Director/Head of Strategy: Andrew Wynne
Production Company: Revolver
Director: Matt Devine, The Glue Society
Executive Producer/ Managing Director: Michael Ritchie, Revolver
Producer: Serena Paull, Revolver
Photography: Simon Harsent, Pool Collective
Sound Engineer: Stuart Welch
Sound: Sonar Music
Editing: Dan Lee, The Editors
Post production: Heckler
