“25 years of extraordinary. Start your extraordinary journey.”
This year marks 25 years since the family-owned luxury watch retailer Watches of Switzerland opened its doors in Australia.
A brand campaign, The Journey, conceived by creative agency Moonsail, has been rolled out nationally to celebrate.
The emotive campaign, brought to life by Beautiful Pictures and Envelope, focusses on the journey of a man devoted to extraordinary timepieces, from his childhood through to adulthood – the 1990s through to now - and the passing on of this passion through generations.
Each of his significant life milestones is rewarded with a truly outstanding timepiece of the relevant era. The viewer is then prompted to begin their own extraordinary journey. Each piece featured in the film is available front and centre at the e-commerce level, along with the featured watch box, hand-crafted in Italy specifically for WoS and exclusively available to the most VIP of clients who have been there along their 25 year journey.
Moonsail creative partner Paul Coghlan said: “It was a privilege to bring this campaign to life and help WoS celebrate such an extraordinary milestone. 25 years is a solid journey, and some of their customers have been there from the start, carrying their devotion through to the next generations. Hats off to Beautiful Pictures and WA’s hard-working, world-class production specialists including Envelope who created the fantastic original score - we couldn’t be prouder."
Sam van der Griend, managing director of Watches of Switzerland, said: “Moonsail and their partners have again gone above and beyond to create our new campaign to celebrate our 25th Anniversary. Paul, Matt and the entire team were deeply involved in making it come to life. From its inception, to the execution, Moonsail were able to completely understand our brief and investigate on a deeper level what we wanted to achieve."
Moonsail creative partner Matt Nankivell said: “Watches of Switzerland is a truly world-class business – with unparalleled service, products and operations. It has been a huge honour to help elevate their brand and comms to this same level of excellence over the past year, and further bolster their positioning as Australia’s leading watch retailer.
"We look forward to continuing this enjoyable partnership (a relationship that really does feel like a partnership) and creating work that continues to lift WoS to new heights.”
Credits:
Client:
Watches of Switzerland
Chairman: Eric van der Griend
Managing Director: Sam van der Griend
Director: Eduard van der Griend
Marketing Director: Jun Lee
Digital Manager: Nicholas Wong
PRODUCTION COMPANY:
Beautiful Pictures
Director: Matsu
Executive Producer: Kate Downie
Production Manager: Gemma Hall
1st AD: Kiran Wilson
DoP: Elliot Nieves
1st AC/Focus Puller: Arthur Bienkowski
2nd AC/Data: Hayley Wilson
Gaffer: Jean Vandermeiran
Bestboy: Arif Defty-Rashid
3rd LX: Luke Corbett
Key Grip: Greg Stirling
Bestboy Grips: Jack Rooney
Production Designer: Mon Wajon
Standby Props: Kaylee Higgott
Set Dresser: Chrissy Lynch
Art Assistant: Hannah Terpsis
Stylist: Nicola Manera
Hair & Makeup: Kate Farmer
Production Assistant: Amelie Caporn
Editor: Saxon Wright
Colourist: Caitlan O’Connor (Wondersquid)
Music Composition: Natalie Matthias Music Composition
Audio: Envelope Audio
Post Production Facilities: Last Pixel & Siamese
Talent:
Noah: Ryan Boekmann
Young Noah: Connor Icaza
Daughter: Delilah Pettley
Media Agency:
Magic
Head of Media
& Technology: Shahram Ghaffurian
Performance: Dom de Stefani
Creative Agency:
Moonsail
Creative Partner (Art): Matt Nankivell
Creative Partner (Copy): Paul Coghlan
Senior Account Manager: Claire Yow
Agency Producer: Juliet Coghlan
Designer: Stephanie Travaglini
