A young child notices the little things her mother likes in a series of everyday moments.
Family-run jewellery and giftware business Wallace Bishop has launched an Australian Christmas campaign focused on family gift-giving.
Developed by Ogilvy in conjunction with The Producers, the ‘What They Wished For’ campaign is now live across the country, spanning several TVCs, a long-form online film, digital, social media, and out-of-home executions.
Directed by Olivia Altavilla, it tells the story of a young child who notices the little things her mother likes in a series of everyday moments, so she can find the perfect Christmas gift.
Wallace Bishop chief operations officer Alexander Bishop said the uniquely Australian campaign celebrates the idea that the perfect Christmas gift is one that reflects genuine thoughtfulness for the special people in your life.
"It taps into the insight that when someone truly matters, those around them instinctively notice what they love and cherish," said Bishop.
“We are really proud of this year's heartwarming campaign, as every detail, moment, and frame has been carefully crafted to tell a story that embodies the heart and spirit of an Aussie Christmas.
"At the end of the day we are a big family, we love Christmas time and the joy it can bring to young and old. Our little hero goes to great lengths to find the perfect gift for her mum and brings the whole family on the journey.”
Ogilvy Sydney managing partner Aisling Colley said Christmas time is when we get to experience some of the best creative work globally and this year is no different.
"We’re stoked to be part of the zeitgeist with work that is unique for the category, and right here in Australia," she said.
"This campaign brings a fresh perspective to gift-giving, focusing on the intimate moments that matter most."
Altavilla said when she read the script about a kid trying to find the perfect gift for their Mum, she set out to make sure the film was authentically warm with a genuine family dynamic.
"Together with the Ogilvy team we crafted a character who was thoughtful but also quirky and mischievous," she said.
"So when we found Saffron who embodied all of these characteristics and more, we were thrilled.”
Credits:
Client: Wallace Bishop
Senior Marketing Specialist: Joanna Lim
Creative and Strategy: Ogilvy
Production Company: The Producers
Director: Olivia Altavilla
Sound Design: Windmill Audio
Media Agency: Scout Frontier
