Sunny by name and sunny by nature.
Visit Sunshine Coast (VSC) has partnered with creative agency BCM Group to launch the world’s first solar powered ad, called Sunshine Moments, filmed using sunshine from the Sunshine Coast.
BCM director Josh Zaini relied on solar power to film the ad in nine hero locations across the Sunshine Coast, with a portable 5kw solar generator attached to the production vehicle powering everything on set from cameras to laptops, battery chargers and even hair dryers.
The agency, film crew and local talent involved in the shoot also took steps to travel sustainably while in the destination, with VSC working through the companies EarthCheck and Reforest to remove emissions generated from aspects of the production that were not able to be solar powered.
The campaign launched today and encourages holiday-makers to visit the Sunshine Coast to find their own ‘Sunshine Moment’ that will leave them beaming from the inside out.
Visit Sunshine Coast head of marketing Kelly Ryan said: “Here on the Sunshine Coast we’re both sunny by name and sunny by nature, with the campaign inviting visitors to come here and find their Sunshine Moment.
“Sunshine Moments is all about sharing these experiences that make the Sunshine Coast so special with holiday makers, and giving them the freedom to come here and do what they love and cherish those moments that matter to them.
“We have some incredible examples of eco tourism operators on the Sunshine Coast, and part of this campaign will be about giving these operators a platform to share their sustainable practices and attract likeminded travellers.”
BCM Group creative lead Andy Ward, said: “It felt right for the brand. Creating an ad out of the very thing they’re known for”.
“It also allowed us to showcase the sheer beauty and wonderful moments on the Sunshine Coast within the world-first solar-powered television commercial (TVC).”
Managing director and partner at BCM Group, Phil McDonald, said: “It was refreshing to create something unique in a category where brands can often be difficult to distinguish.
“The team has done a great job in capturing that quintessential Sunshine Coast experience that you can’t get anywhere else.”
Sunshine Moments will be rolled out in Queensland, New South Wales and Victoria across multi-media platforms including Facebook, Instagram, WeAre8, Broadcast Video on Demand (BVOD), YouTube pre-roll, Programmatic Display and Native Tiles.
Credits:
Client: Visit Sunshine Coast
CEO: Matt Stoeckel
Head of Marketing: Kelly Ryan
Brand and Campaign Manager: Samantha Dalla
Creative and Media Agency: BCM Group
Managing Director: Phil McDonald
Senior Art Director: Andy Ward
Copywriter: Meg Jenkins
Broadcast Producer: Carley McConnell
Group Account Director: Christine Malek
Head Planner: Dave Mooney
Production Company: Light & Shade
Producer: Emma Horne
Producer: Britt Groom
Director: Josh Zaini
Cinematographer: Jason Hargreaves
Post-Production Company: Light & Shade
Editor: Rohan Cooper
Online Editor: Rohan Cooper
Colourist: Kali Bateman
Photographer: Jeff Camden
Solar Drone: Anthony Shorten
Sound Design: Rosco Audio
Retouching: John English
