Inspired by the way team members go above and beyond to bring joy to the flying experience.
Virgin Australia has delivered the second installation of its brand platform, following the launch of the airline's 'Bring on Wonderful' campaign in 2022.
The campaign was inspired by Virgin Australia team members demonstrating the ways they go above and beyond to bring joy to the flying experience.
Like a viral video of a Perth baggage handler who was filmed talking to a dog before it was loaded into the cargo hold for a flight or a cabin crew team member who comforted an infant while continuing in-flight service.
This next chapter of Bring on Wonderful retains the focus on Virgin Australia’s people, but offers a new perspective from the eyes of a young traveller.
Launched this week, the campaign tells the story of a family heading on holiday with their typically reluctant teenage daughter, who is pleasantly surprised by Virgin Australia baggage handlers who unexpectedly break out into a dance, injecting some wonderful into the start of her family holiday.
In the past 12 months, Virgin Australia has continued to invest in the customer innovation in line with the airline’s Bring on Wonderful brand platform, including the launch of an Australian-airline first baggage tracking technology, Apple Pay and Rapid Rebook – a fully integrated self-service disrupt management tool.
Virgin Australia also announced its intention to be the first airline in Australia to operate flights with pets onboard last month.
Virgin Australia chief marketing officer Libby Minogue said the airline is thrilled to launch the second phase of the Bring on Wonderful platform, featuring its people, who are at the heart of Virgin Australia.
“It’s wonderful to hero our baggage handlers who have played a significant role in launching our Australian airline-first baggage tracking technology, one of the many customer innovations we have recently implemented," she said.
“We look forward to continuing to deliver uplifting experiences for our guests as we roll out new innovations, underpinned by our award-winning service.”
Special GCD Nils Eberhardt said people fly with Virgin Australia, they immediately notice that their whole crew are determined to add joy to their journey.
“The aim for this campaign was to take that wonderful personality from the tarmac into Australians’ homes," said Eberhardt.
The campaign includes TV, outdoor and digital, and will be in-market for six weeks.
Credits:
Virgin Australia Group
Libby Minogue Chief Marketing Officer
Paul Jones Chief Customer & Digital Officer
Ange Grant Head of Group Paid Media
Erina Chapman Brand Marketing Leader
Summer Skelton Brand Marketing Specialist
Special Australia
Tom Martin & Julian Schreiber Chief Creative Officers
Simon Gibson & Nils Eberhardt Group Creative Directors
Dave Hartmann Strategy Partner
Tori Lopez Managing Director
Rachel McEwen Team Lead
Greig Carlow Business Director
Brynee Roche Business Manager
Abbie Dubin-Rhodin Senior Strategy Director
Sevda Cemo Executive Producer
Alyce Guy Senior Film Producer
Nick Lilley Head of Stills Production
PHD
Erin Hudson Group Business Director
Remi Baker Head of Strategy - Sydney
Jeremy Hooper Business Director
Riya Thakerar Planning Director
Hugh Davidson Investment Manager
Lauren Sawyer Planning Manager
Lily Trainor Senior Digital Manager
Production Company - Exit Films
Stefan Hunt Director
Leah Churchill-Brown Executive Producer
Alice Grant Producer
Vanessa Marian Choreographer
Edit House - ARC Edit
Lucas Baynes Offline Editor
Harrison Carr Assistant Offline Editor
Kani Saib Post Producer - Offline
Post Production - Alt VFX
Dave Edwards Post Production and VFX Supervisor
Martina Joison Post Producer VFX and Online
Music - Sonar
Jono Ma Music Composition
Louis Moore Music Producer
Sound - Rumble Studios
Daniel William Sound Designer
Siena Mascheretti Audio Post Producer
Photography - Pool Collective
Ingvar Kenne Photographer
Lauren Simpson Producer
