Created by The Monkeys, it's the first ad for the yoghurt brand under its new brand positioning “Full of Feelgoodness”.
Vaalia has released its new “Court of Yogurt” ad.
Created by The Monkeys, it's the first ad for the yoghurt brand under its new brand positioning “Full of Feelgoodness”.
Directed by Photoplay's Gary John, the 30 second TV spot features the product being taken to court over its claim to be both “tasty and full of goodness”.
"This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour,” The Monkeys creative director Barbara Humphries says.
“We wanted to have some fun, while still making sure the brand stays top of mind.”
Campaign Credits
Client: Parmalat
Creative Agency: The Monkeys, Sydney
Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Senior Art Director: Scott Zuliani
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs, Kelly Spence
Content Director: Shannon Duhig
Senior Content Manager: Demi Nielsen
Head of Production: Thea Carone
Producer: Sally Lankshear
Production Company: Photoplay
Director: Gary John
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: The Editors
Sound House: Song Zu
