The new energy drink is now available in two flavours, Citrus Lemonade and Pineapple & Watermelon.
Clemenger BBDO Sydney has developed another infectiously positive campaign for V Energy called V Refresh.
V Energy is expanding with a new sub-range of energy drinks ‘V Refresh’, bubbling with a new taste profile that is light, crisp and refreshing. The new no sugar, low calorie energy drink is now available in two flavours, Citrus Lemonade and Pineapple & Watermelon.
To promote the new product, and to engage a new generation of energy drinkers, Clemenger BBDO Sydney have bought the V Bugs back. This time, they are on a new adventure dancing under waterfalls and cracking open cans of V Refresh with mates in the midday sun.
Chris Henbrey, V Energy marketing manager APAC said “Our loved V Bugs are back and are experiencing a new refreshing sensation. The cascading waterfall and relaxing oasis setting surrounded by good friends helps to communicate both the
product benefits and occasions associated with V Refresh.
"As we drive awareness and curiosity with our new energy offering through this new creative we hope our consumers are inspired to also try something new."
Darren Wright, executive creative director at Clemenger BBDO Sydney said: “When we launched the big brand idea of 'Can you feel it?' last year we wanted it to be a platform to put positive vibes into the world. The V Bugs’ roadtrip to Wham! did that in spades. This time to launch V Refresh, the positive vibes danced under a waterfall to Kool & The Gang.”
The V Bugs is live across TV, outdoor, social and BVOD to audiences around Australia and New Zealand for the promotion of the brand new energy drink.
Credits:
Client: Frucor Suntory
Allison Yorston, CMO
Josh Wheeler, Head of Energy & Transformation
Chris Henbrey, V Energy Marketing Manager APAC
Marie Landrum, Head of V Product & Innovation
Nikki Apostolidis, Innovation Manager
Ryan Smith, Senior Media & Digital Marketing Manager
Kaan Kocabay, Assistant Media and Content Manager
Creative Agency: Clemenger BBDO Sydney
Darren Wright, Executive Creative Director
Miguel Gadea, Senior Art Director
Nathan Moraza, Senior Copywriter
Phil Pickering, Planning Director
Jo Howlett, Senior Producer
Conor Walsh, Group Business Director
Sean O’Shea, Senior Business Manager
Production Company: Psyop
Kylie Matulick, Todd Mueller, Directors
Production Company: Sedona Productions
Kim Wildenburg, Managing Director / Executive Producer
Animation and CG Partner: Milford
Supervisor/Producer: John Roxenhed
Lead Animator: Antonio Deiana
Media: OMD
