Uno partners with Archibald/Williams in the latest campaign that adds a splash of humour to the home loan category.
Home loan company Uno has launched a new campaign with Archibald/Williams.
'The Obvious Choice' promotes Uno's smart technology searches and the ease at which customers are able to find a home loan deal through the site.
Uno chief product and marketing officer Kristy Davison says the ad shows the innovative technology used by Uno.
“We’re challenging the home loan category through innovation and technology to make finding a better deal easier for the customer. We’re really happy with how the Archibald/Williams team has created a piece of work that has the impact and cut through we were hoping to achieve,” Davison says.
Archibald/Williams ECD Matt Gilmore says: “We took a comedic approach that you wouldn’t normally see from a financial services business to show how Uno makes the right decision easy when it comes to your home loan – even if you don’t make the right ones later.”
The campaign rolls out with a 30-second and 15-second spot across TV, digital, social media and outdoor last night.
Blue 449 worked on the media strategy of the campaign.
